Bullet points and numbered lists are used to make it easier to understand a series of items.
Use bullet points for listing things like features and benefits.
Start all bullet points with a capital letter.
For example:
Check that the car you want is eligible. So, it must be:
- For personal use
- Improved by the manufacturer
- Never written off, even if repaired
For T&Cs and PDS copy, start a bullet point with lower case if there’s a lead sentence above.
For example:
When we receive this information, we may:
- propose changes to the terms and conditions of your policy
- charge you a higher premium
- Cancel your policy
- decide not to offer to renew your policy.
Don’t punctuate single words or short phrases.
For example:
Enjoy the benefits of eStatements:
- More secure
- Environmentally friendly
- Clutter free
- Convenient
Two or more sentences in any position should be fully punctuated but avoid writing in this way as it loses the impact of using bullet points.
Use numbered lists for sequential steps, e.g., instructions. Also see Calls to action (CTAs).
For example:
- Sign into the Westpac App
- Go to Settings
- Select Wallpaper