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Copyright © 2024 by Westpac Banking Corporation. All rights reserved.

Capital letters are typically used at the start of a sentence and for proper nouns.

Headings

Headings always use sentence-case (not title-case), excluding H1 page headings which are all-caps.

For example:

Do: Get $3k cashback when you refinance to us

Don't: Get $3K Cashback When You Refinance To Us

Note: No full stops on the end of any headings - see Headings and subheadings.

Sentence-case

Always use sentence-case for:

Navigation menus (unless linking a branded product).

CTA buttons and hyperlinks (no full stops but fine to use question marks)

Validation or error messages

For example:

Copyright © 2023 by Westpac Banking Corporation. All rights reserved.
Enter a valid email address.

Form fields

For example:

Numerical amounts

For example:

Do: $10k

Don't: $10K

Bullet points - see Bullet points & numbered lists for more.

Capitalisation

Always use capitalisation for:

Branded names (but not generic names of products or services)

For example:

Westpac Life savings account

Altitude Platinum credit card

Page meta titles (for SEO)

For example:

Personal | Bank Accounts

Guides

For example:

First Home Buyers Guide

Holidays - see People & Diversity for more.

For example:

Christmas, Easter, Lunar New Year

Days and months

For example:

Monday, Friday

January, December

Geographical names

For example:

Sydney, Australia

Languages

For example:

English, Cantonese, Vietnamese

Government departments

For example:

Australian Taxation Office

Job titles (official titles only)

For example:

Get in touch with your Relationship Manager

Awards

For example:

Best Business Bank Award 2021

Lower-case

Always use lower-case for:

Seasons

For example:

spring, summer, autumn, winter

Online terms

For example:

email, homepage, internet

Capitalisation rules do not apply when a formal name is written in lower or upper case.

For example:

Maria von Trapp, iPhone, ebay

BPAY, PayID

States and territories

States and territories have each word capitalised.

For example:

Australian Capital Territory (ACT)

New South Wales (NSW)

Victoria (Vic)

Queensland (Qld)

Western Australia (WA)

South Australia (SA)

Tasmania (Tas)

Northern Territory (NT)

Note: Don’t use all-caps for Vic, Qld, Tas as they are the shortened versions of each state's full name, rather than each letter representing a word, e.g., NSW stands for New South Wales.

Countries

Take note of the way we refer to certain countries.

  • China – use China, not PRC
  • United Kingdom - use UK or United Kingdom, not England or Great Britain
  • United States - use US or United States, not USA, America or United States of America.

Note: For H1 headings, US reads as ‘us’, so use U.S.

For example:

China trade deal

UK stock market recovery

US stocks hit a slump

INVEST IN U.S. STOCKS